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Withdraw undergarment ad featuring roosters: ASCI
Wednesday May 23, 2012 10:01:15 PM,
IANS
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Mumbai: Advertisers of
Euro Fashion Innerwear were Wednesday asked by the Advertising
Standards Council of India (ASCI) to withdraw an advertisement
featuring roosters, saying it depicted the birds in a bad light.
The directive came in response to a complaint by the Federation of
Indian Animal Protection Organisation (FIAPO) against the print
advertisement that depicted nude men holding roosters to cover
their privates with a tagline: "What's your size?"
FIAPO said the advertisement violated the Prevention of Cruelty to
Animals Act, 1960, and called it distasteful and vulgar.
ASCI said the advertisement contravened Chapter II of the ASCI
Code. Its consumer complaints council (CCC) concluded that the
advertisement was indecent, vulgar and repulsive.
"We are indeed delighted at this order. While Euro Fashion had
defended itself when we had sent them a complaint, this order for
withdrawal proves that animals should not be shown in such poor
light," Arpan Sharma, CEO, FIAPO, said.
The advertisers were not available for comment.
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